A paper business card is disciplined for a boring reason. It is 91 by 55 millimetres and nothing more fits.
That constraint has been doing more work than anyone gives it credit for. It forces a hierarchy, it forces you to decide what matters, and it makes the card readable in the two seconds anyone actually spends on it.
Take the constraint away and most people put everything back. Nine links, three phone numbers, a bio, a mission statement, every social account they have ever opened. The profile becomes a small website nobody scrolls.
The first screen decides everything
Assume one screen of attention and no scrolling. That is closer to the truth than any of us would like.
On that screen: who you are, what your organisation is, and one action.
Name and title, spelled the way people will search for them. Company. A photo, because the whole point is that they met you an hour ago and are trying to hold on to the face. And the save contact action, which should be the most obvious thing on the page and should require no thought at all.
Everything else is below the fold and that is fine. The people who scroll are the ones who already decided you were interesting, and they will find it.
Save contact is the whole job
Most profiles treat this as one option among several. It is not. It is the reason the page exists.
The visitor's actual goal, whether or not they could articulate it, is to still have your details next week. Every other feature on the page competes with that and most of them should lose.
Make it a single obvious action. Make it produce a real contact entry with the fields filled in, so the phone book shows your company and title, not just a name and a number. And make it work on the first tap, because there is no second one.
If you only fix one thing about your profile, fix this.
What earns a place below
After that, a short list, and every item should have a reason.
A way to book time, if meetings are how your work starts. This is the single most useful link most people are missing, because it collapses four emails into one action.
The one page that explains what your company does, in the reader's language.
A direct line, if you actually answer it. A number you ignore is worse than no number.
Social accounts, but only the ones you would want a prospective client to open today. A dormant account with four posts from 2023 is evidence, and not the kind you want.
For a company profile, the things a corporate contact will look for anyway: registered company details, addresses, and enough history to establish that you are real. This is more important in Japan than most foreign companies expect, and it is a common reason a first meeting quietly does not lead to a second.
The three things that lose you the contact
A slow load. This gets decided on venue wifi or a crowded train, on a phone with two bars. If the profile takes six seconds, the moment has passed and nobody returns to it. Speed is not a technical detail here, it is the whole product working or not.
A required app. If the answer to "how do I open this" is "install something", you have handed a task to somebody you were trying to do a favour for. Every iPhone from the XR and XS onwards reads a tag with no app at all, and Android has for years. Anything that reintroduces an install has thrown away the only real advantage.
The wrong language. If a Japanese client taps your card and gets an English page, you have created work rather than removed it. The profile should open in the language of the person holding the phone, with the company name written the way it is written locally.
A test that takes ten seconds
Hand your phone to somebody who has never seen your profile. Say nothing. Watch what they do first.
If they scroll before they act, your hierarchy is wrong. If they ask what they are supposed to do, your primary action is not obvious enough. If they save your contact without being told, you are finished, and you can stop reading articles like this one.